Who I am — Kitty Says Hello!

graphic designer

©Kitty Yu. All Rights Reserved

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Design Manifesto

Who I am (MFA Thesis)

If a logo can represent a company, it can also represent a child.
Identity is not just a representation but an expression. As children are learning different forms of expression, they are also exploring how to express their identity, and graphic design can contribute to this process because it is a visual art form for conveying information. Design has the capacity to translate abstract concepts into tangible visuals. It can become a bridge connecting children with their identity.

Through the process of creating self-identity design and engaging in personal branding, children can gain a deeper understanding of themselves. I provided activity sheets that encourage children to express themselves through logo design and, meanwhile, draw their self-portraits in the right corner. It’s a blank page for them to explore, to control, and to unleash their creativity without restraint.

To interact with real children, I went to Roosevelt Elementary school in San Bernardino and gained the opportunity to work with a second grade class. Here are their amazing works.

Children’s design is never just about children, it’s also about their guardians. a flyer for guardians to learn about the relation between graphic design and children is necessary. The guardians will become a support for this project, assisting children in better expressing themselves. I used "a new way" to replace the term "graphic design" to arouse guardians’ curiosity. I want a conversation between them and their children, so I added a small “design your logo” sheet for them as well.

If I'm not physically in the classroom, I still want as many children as possible to engage with my activity, so I made a video to help spread my concept further and wider. This way, children can be aware of this new way of self-expression anytime and anywhere. (Here is a clip)

Identity continues to evolve with social developments, such as the emergence of the MBTI personality test, which has become a new way for people to introduce themselves. This inspired me: while helping children find their identities through graphic design, I can also make graphic design itself an identity. Here comes the "Who Am I?" app, a graphic designer persona test, one that gives them an entirely new identity in graphic design.

In the end, I put all my achievements into my thesis book. The book is divided into six sections, distinguished by five colors located in the top right corner of the pages.