graphic designer
©Kitty Yu. All Rights Reserved
The Artist Is PresentWho I amHow to Crash A Car
Assemblage Art
Rabbit Hole
Design Manifesto
graphic designer
©Kitty Yu. All Rights Reserved
The Artist Is PresentWho I amHow to Crash A Car
Assemblage Art
Rabbit Hole
Design Manifesto
Rabbit Hole
I have a rabbit named Pepper. Having her is like diving into a rabbit hole, where I have to face bedsheets full of holes and broken charging cables. Based on my observation, I have noticed that pet products in the market often use vibrant colors to catch customers' attention. Therefore, I decided to take a minimalist approach for this series of packaging for rabbits. Through this minimalist style and the use of organic materials, I aim to present customers with essential information and foster trust—no chemical additives, just an embrace of nature.
Rabbit Hole is a direct-to-consumer product that reaches customers directly through digital channels.
The rabbit-shaped die-cut allows customers to see the genuine content of the product.
This particular packaging is commonly used for milk, but as a pet owner, I realize its practicality for pellets—it's convenient for both storage and pouring.